Author, perfumer and perfume historian

As of an anthropologist, Alexandre Helwani focuses on the intercultural significance of fragrances and the traditions that govern their use.

His expertise has been sought out by several cultural institutions around the world (Institut du Monde Arabe, Osmothèque, Royal Museum of Fine Arts Antwerp, French Embassy in Oman, French Biblical and Archaeological School of Jerusalem)

Helwani’s creations are noted for their depth, innovation, and ability to connect with both historical and contemporary themes.

His work and insight have been featured in various media outlets, reflecting his impact on the fragrance world (The Telegraph, Marie Claire, Beaux Arts, The Good Life, Citizen K, Nez la Revue, Le Courrier de l’Atlas, City Magazine…).